The new store opens in Soho Zara of 4400 meters in one of the most famous streets of Manhattan, Broadway. Within a building from the early ‘ 900 awaits a technological shopping experience, from the dressing rooms.
Finally someone there has arrived.
Zara has just opened a new store in 4400 square meters in one of the most famous streets of Manhattan, Broadway, in Soho. So far, so normal, but there’s more.
The giant Spanish fast fashion, and he opened a store with three floors infinity, has found the egg of Columbus and hit the mark: revolutionized the system of fitting rooms, transforming them from claustrophobic loculi in dressing room with interactive touch screen.
Imagine the prehistoric era shopping. Now press the DELETE key.
Forget the time you’ve spent in his underwear, in a dressing room looking at the ceiling, waiting to change size by the devoted friend but in complete confusion
Forget the times when you had to pull the elbow magnetic doors not working or withhold velvet curtains that open to each breath, while with the other hand close the zipper of her dress and belt shirt
The fitting rooms of the New York based Zara stores are different.
Before we even get to try the leaders, a sales assistant selects the touch screen on the wall the first cabin of available evidence, goes through a reader the code of the pieces you intend to wear and secures what you don’t have to try but you’re still convinced to buy. Convenient, no?
Then comes the fun part: you will find in your own dressing room a personal touch screen with which to communicate. Wrong size? Want another color version? You only need a fingertip to send requests to the staff that in a few moments will be from you to assist.
The paradise! And for the brand a great strategy anti shoplifting, theft rogues.
What are you waiting to book a flight to New York??
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